Globalization, digital transformation, remote working...
Whatever you call it, we live in the age of SaaS.
It's been a long time since people started to abandon the traditional software solutions that require an extra budget, infrastructure, or expertise; and transfer to software products that offer solutions tailored to your needs and budget that come with easy-to-renew/cancel subscription plans.
The market is big, and the competition is high. But there are some companies that have already proved their products' worth to their users and secured their place.
For you, I have gathered the most famous ones 👇
➡️ Software-as-a-service (SaaS) is a software licensing and delivering method. It is a subscription-based business model, which is also called ''on-demand software''.
➡️ People use various SaaS products both in their personal and business lives.
➡️ The most popular SaaS tools for individual use are task & management tools, cloud services, and photo/video editing tools.
➡️ While managers and teams prefer CRM platforms, collaborative project management tools, graphic design tools, and CRM systems.
➡️ Besides, social media management & content curation tools, marketing automation tools, online streaming platforms, and web development tools are other popular types of SaaS.
#1 G-Suite (Google Workspace)
Google Workspace is a platform that provides a wide variety of tools for productivity, task management, and cloud computing.
It includes all the popular Google tools/apps, such as Google Drive, Google Docs, Gmail, Meet, Calendar, etc.
According to Javier Soltero, GM and VP of Google Workspace, the new Google workspace (formerly G-Suite) represents the evolution of the tools into their best versions: more integrated and more helpful.
Google Workspace is available to anyone with a Gmail account.
Though most of the tools are free, Google offers various subscription plans to get more out of the platform. You can customize your email, increase your storage capacity in Google Drive, and access advanced features.
Google Workspace provides a more unified and smooth work experience. No need to switch from one app to another for different tools. All the tools, apps, and services you need meet in one platform.
Dropbox is a cloud storage and file sync service that enables sharing and accessing files from anywhere.
It has 5 different plans specifically tailored for different needs, which range between $9.99 - $24. Also, if you don't need much space, you can sign up for a free account that offers storage up to 2GB.
Dropbox can help teams work more efficiently, as well as individual users keep files organized and safe. It's true that cloud-based applications save us from a lot of trouble with their own storage, but for other video files, photos, or documents, we rely on cloud storage services such as Dropbox.
Whether you're the head of financial management or a marketing specialist, you can use dropbox to share meeting notes and bring your remote team together quickly, to collect signatures, or to organize your workflow.
CAnva , one of the most popular design platforms worldwide, is used to create presentations, posters and documents, social media posts, and other visual graphics.
With Canva, the sky is the limit!
Utilize templates and ready-made designs. You don't have to create everything from scratch; save time and get a headstart.
Collaborate with your teammates! You don't have to throw a fully developed project away now; you can get feedback at any point or build your dream design with your teammates.
Share, share, share... Anywhere you want, in any format or size. You can prepare presentations, business logos, social media posts, or banners!
With different pricing options (Canva Pro and Canva for Teams), Canva is a perfect tool for businesses and teams that work miracles when it comes to design and creativity.
Also, Canva has a freemium model too!
#4 Amazon Web Services (AWS)
It's hard to find the perfect service provider that meets both your business needs and your budget when it comes to cloud computing services.
Slack doesn't require you to abandon the tools you already use for product management, data analysis, or customer support. You can simply integrate your 3rd party apps and software tools with Slack and let your teammates know when something important happens.
➡️ Bring teams together: create alignment and harmony within the company.
➡️ Share project files: keep them safe and organized.
➡️ Collect data from different platforms and unite them to discuss with your teammates.
➡️ Keep track of tasks, meetings, and events.
Monday.com , one of the most popular project management tools, is actually more than what it seems to be with its services for use cases such as sales and marketing management -even content management.
It's a Work OS!
It offers a wide variety of building blocks and templates for your workflow. You can make use of different boards, apps, and integrations - a.k.a. anything you need to keep track of your product roadmap, next quarter's goals, or social media calendar.
Buffer is a social media management tool that schedules posts, measures, and analyzes user engagement.
You want to build a community on social media but also don't know how to do it? Or maybe you don't want to spend hours trying tons of different methods.
You might need Buffer.
Because Buffer saves time.
See all your unanswered messages/comments on your dashboard. You don't have to scroll through all the posts you shared anymore.
Collect all your URLs in one place and drive more traffic.
Get in-depth reports and insights about your social media management.
Plan & publish tailor-made content for your different social media accounts. All from one dashboard.
The world is at the fingertips of marketing people in the age of the internet and social media; they can reach out to thousands whenever they want, yet it is still so hard to carry out an effective email marketing campaign.
Mailchimp is an email marketing and automation tool that comes with a bunch of cool features, such as surveys, content optimizers, email builders, and customer segmentation.
Customer experience is important.
And marketing plays a crucial role in it, as well as the quality of the product. If you want to bond with your active users and keep them loyal to your product, you must keep your emails relevant and unique.
With Mailchimp, you can:
✅ Create automations that are triggered when a certain action occurs. No more abandoned carts!
✅ Create customer segments based on their lifetime value.
✅ Integrate your analytics tools, financial & business management platforms, and more! Mailchimp has more than 300 integrations with the most popular tools in the market to help you collect more data and drive more growth.
Zendesk , the #1 digital customer service software according to Gartner's report, is basically a support ticket system. You can offer help wherever and, more importantly, whenever needed with help centers, forums, and AI chatboxes.
It offers different solutions and subscription models for start-ups, small & medium businesses, and enterprises.
Self-service support channels where customers find answers to their questions at their own pace without human assistance.
Live support chatboxes through various channels (social, email, WhatsApp, mail, etc.)
Bots that give immediate answers to short questions.
#10 Adobe Creative Cloud
Adobe Creative Cloud is a set of tools/apps used for graphic design, photo & video editing, and web development, as well as cloud storage services.
➡️ Adobe Photoshop:
Add personal touches to your photos: you can change the background, re-paint your t-shirt and change its color, or remove unwanted items.
Design posters, brochures, and more. Use your creativity.
Remix & combine different photos.
➡️ Adobe Illustrator:
Add personal touches to your ads: stand out with the great design.
Design your own icons and logo. Show your unique taste to the world.
Create better infographics for business meetings.
➡️ Adobe Commerce:
Build your page with easy-to-use drag & drop tools.
Manage your inventory and give your customers the chance to choose the delivery method (ship to home or pick up from store).
Benefit from artificial intelligence. Get insights about your customers and optimize your services with intelligent commerce tools.
👉 Pro tip: If you're not so sure which product would meet your needs best, you can always go for set plans or take a quick quiz , which would show you either need Adobe Illustrator or Adobe Photoshop ;)
Though I cannot give clear answers to Hamlet's existentialist questions, I can unveil the great mystery about Netflix:
''Is Netflix IaaS, SaaS or PaaS? ''
As they -basically- sell software to access licensed videos and have a subscription-based business model, Netflix is a SaaS product.
You can choose the most suitable plan for your needs and devices among the 3 options.
▶️ Basic Plan:
Video Quality: HD
Number of Supported Devices: only 1 at a time
Download: only on 1 device at a time
▶️ Standard Plan:
Video Quality: Full HD
Number of Supported Devices: up to 2 devices at a time
Download: on up to 2 devices at a time
▶️ Premium Plan:
Video Quality: Ultra HD (4K)
Number of Supported Devices: up to 4 devices at a time
Download: on up to 4 devices at a time
Freshdesk , a product of Freshworks originally, is a customer support tool that aims to increase the speed of service and, therefore, customer satisfaction.
You can categorize problems and assign tickets to different support agents, which makes it easy to work collaboratively and saves time. Also, with AI-powered chatboxes, you can decrease the dependency on human assistance for basic problems.
Freshdesk enables you to connect different channels and blend different types of conversational experiences together, including phone & video calls.
Regarding the pricing options, they have 3 different professional plans ranging between $15-$79. They also have a freemium model that includes approx.10 features.
If you were going to have only 1 SaaS product for your business (regardless of your company's size or industry), I'm almost certain that you'd want to go with SAlesforce .
Because trust me, Salesforce has your back. It didn't become the #1 CRM by chance.
Customer 360 is an immensely integrated platform not only for your sales team but also IT, marketing, and customer support teams.
Because customers do not love or hate teams separately. They actually do not really think about the backstage, only and only the product/service they pay for. Thus, the more different teams collaborate, the faster the marketing catches the leads, and the sales closes the deal.
And Salesforce helps to achieve this goal: having a shared view of customers.
With Customer 360, you can integrate your marketing tools, analytics tools, communication channels, project management tools, business management platforms, and more!
HubSpot is the #1 customer relationship management (CRM) tool in the market.
It's actually an all-in-one solution for sales teams, marketing teams, and customer support teams. You can capture new leads with ad management tools, keep track of your customers' onboarding processes, or support your users through live chat boxes.
✅ It's easy to use with a very user-friendly UI.
✅ It integrates smoothly with 100+ apps.
✅ It offers a bundle of tools that help marketing, sales, and support teams work more efficiently.
But I'll be honest; its professional plans/bundles can be expensive and hard to sustain.
Shopify is an e-commerce platform that helps to build and manage an online store. In less than 30 minutes, you can set up your webpage and start selling.
Whether you are a newly established brand or an experienced shop owner looking to enter the online market, you can run your marketing campaigns with Shopify: connect with your customers anywhere and promote your business through ads and emails.
With drag & drop store builder and more than 70 themes, you can build and customize your e-commerce website easily. You don't need to have prior knowledge about coding.
You can also get insightsand stats about your business and manage your orders and finances from one place. Unlike many business applications and management tools, Shopify is easy to use and navigate.
Moreover, you can do all of them from the mobile app and speed up the processes (payment, shipping, etc.) for your customers.
#16 Jira Software (Atlassian)
Jira is a cloud-based software that helps to plan, track, and manage tasks. It's developed by Atlassian, a software company focusing on developing products specifically for software engineers and product managers.
With Jira Software, You can:
Integrate with other APIs.
Build and automate workflows.
Keep track of tasks that should be done, that are in progress, or finished.
Get insightful data about your team and improve team alignment.
Start with templates and build on them in time.
Donorbox is a fundraising software that was developed for non-profit organizations such as schools, political and religious organizations, etc.
It has the lowest platform & payment processing fees in the industry, thus, is often preferred over its competitors.
It's already hard to raise money for charity; you wouldn't wish to scare off people who are willing to donate halfway because of never-ending forms.
Also, there's the issue of privacy and credit card security...
But you can clear up all these problems and concerns.
Wonder how? With Donorbox, which is designed to eliminate donator drop-off.
➡️ Your donators can check out in a few clicks; no need for personal information.
➡️ You can put a donate button anywhere on your site and draw people's attention.
➡️ You can create fundraising pages and let the world hear you out.
➡️ With the text-to-give feature, it's even easier to collect donations from your loyal donators. With just a single text, they can make donations again.
Jotform is a no-code tool designed to build and automate forms within seconds. You can design your form from scratch or use templates. If you're looking for a tool to collect and/or analyze user feedback, check Jotform.
As well as forms, you can collect payments from your customers too. As it has integrations with the most popular payment processors, such as Venmo, PayPay, Google Pay & Apple Pay, you can receive payment without additional transaction fees.
With its wide range of subscription plans, Jotform appeals to almost every company, from small ones to corporate ones.
Aircall is a cloud-based call center software that offers solutions for sales and support teams. After you set up an account, you can integrate it with CRM systems and/or other business apps and tools in order to bring customer data into one place.
Aircall is not only a call center that enables teams to have various contact numbers and customer lists, but it's also a workplace in which agents can collaborate on tough calls, forward issues to each other, or leave comments.Also, managers can track performance and see who's on call and who's available.
With Aircall, you can:
Route and queue your calls.
Host conference calls.
Review call recording.
Keep track of your call center performance metrics.
According to recent research , it takes more than 20 minutes for someone to refocus after a distraction. Productivity is getting a bigger issue day after day with the wild increase of technological distractions everywhere.
It's hard to keep track of the time you spend online nowadays...
Here comes Toggl a time-tracking tool that mainly focuses on improving team productivity without distracting and stressing people out.
As well as seeing which teams are working on what without disrupting them, with Toggl, you can track billable hours and keep more transparent records for your customers.
All eyes are on the SaaS sector lately.
Almost every day, new companies are established, products are launched, and job positions are opened in the market. It's hard to keep up with.
But most of us are already familiar with the most popular products in the industry. We use them in our personal lives to organize our files, edit photos, track time, or in workplaces to create forms, collaborate on certain tasks with teammates, or simply send e-mails.
In short, SaaS products are everywhere, and they're irreplaceable parts of today's world.