How can you utilize AI to help you with your content strategy (without making it write blog posts for you)

February 22, 2023
OSF Exclusive

I’ve been talking about ChatGPT a lot, but I’m not the only one.

By the time I started writing the “AI and content” series, ChatGPT was only getting popular, and now we have a search engine that is powered by AI, and we have DAN which is a version of ChatGPT without boundaries that is going rouge, and we have people who still publish AI-generated content on Google…

This makes me feel like we were both ready for ChatGPT and not ready for it at all at the same time.

But today’s series is a late-comer, one I had in storage for a while before I had the chance to write it.

Today I’ll be talking about how to get the most out of ChatGPT and other GPT tools to get the most out of it and lower your burden.

Before we begin, I have to say that I’m not here to talk about what prompts to use and this is not a cheat sheet. I’m writing this only to be a guide on how to think while interacting with GPT while also pointing out what to and what not to do.

So, let’s get to it:

How to interact with ChatGPT to make content generation easier

Just ask it to introduce itself.

I’m kidding.

Here are the 4 things that I do to get ChatGPT to help me with my content strategy:

1- Don’t get it to write a whole blog post

AI-generated content hurts your SEO rankings if you go ahead and post it as it is. I have seen people get ChatGPT to write a blog post and put it into Quillbot to “edit the AI out of it” as if Quillbot isn’t AI as well.


Don’t ask ChatGPT to write you a blog post.

Instead, here are a few things that you can do:

2- Ask how you should do your research

Language models are great tools to get them to summarize things.

So, instead of going on and on about reading articles on “how to create a content strategy” or “how to rank higher on Google”, just ask ChatGPT first.

You will still have a long way to go in terms of getting the hang of it, but at least now you know where to start.

And thanks to Bing’s new AI-powered search engine, it is likely that this will be the new norm for doing search engine searches now.

3- Ask for the trending topics in a specific field

When I started writing this OSFexclusive series about AI and content, I felt down a little bit, because I felt like I wasn’t going to find something more exciting after I run out of AI content.

And then, I felt a bit bummed, because I realized that I was missing out on the exact same thing that I was trying to teach you.

I didn’t use AI to help me generate ideas.

And then I asked it this:

Now you know all the topics I will be writing about during this quarter.

Doing this made me:

  • Save a lot of time since I didn’t have to do research from zero now,
  • Come up with a broad schedule of ideas for a long-term project,
  • And helped me get through writer's block.

I call this a win.

4- Ask for the most popular tools to solve a problem

If you just want to get a bit of e heads up about what the best methods (and tools) are to generate a content strategy, ChatGPT or any other GPT model will give you a great list of tools for whatever you need.

Just make sure to put in an explanatory prompt. The longer, the better.

Unlike mines.

You can go ahead and as for “the best tool to schedule and preview Instagram posts while also helping you create a strategy to keep track of your progress and engagement on a budget.

The pricing information that ChatGPT claims is usually incorrect, so definitely check twice all the responses you get.

But other than that, enjoy benefiting from the latest technology while still keeping your business together.